Justin Bieber took to his Instagram stories on Monday to slam the H and M for selling a collection of merch featuring his name and likeness without his consent.
The pop star Justin Bieber took to social media on Monday (19.12.22) to berate the fast fashion clothing company as he claimed he did not approve of their latest line based around him.
He said: “I DIDN’T APPROVE ANY OF THE MERCH COLLECTION THAT THEY PUT UP AT H+M. All without my permission and approval SMH I WOULDN’T BUY IT IF I WERE YOU.”
He added: “The H+M MERCH THEY MADE OF ME IS TRASH AND I DIDN’T APPROVE IT DONT BUY IT. When everyone finds out I didn’t approve any of this merch smh.”
Following the outburst, a representative for the clothing retailer alleged that proper protocols had been followed before launching the line, but in the hours since Justin made the claims, it seems as if all but one piece of merch from the range – a $15 tote bag bearing his face – have been removed from the website.
In a statement, the representative said: “As with all other licensed products and partnerships, H and M followed proper approval procedures.”
While Bieber has yet to take any legal action against H&M, the singer hasn’t shied away from suing people for using his status for profit in the past.